International Marketing Strategies of Pepsi and Apple Inc Essay - 7

International Marketing Strategies of Pepsi and Apple Inc - Essay Example This research will begin with the statement that PepsiCo and Apple Inc are two renowned international companies making a name while employing international marketing activity across the world. These companies have instituted what is vital to marketing in the international context. They employed the essential activities for them to be able to surpass a very tough competition in their industry around the world. Apple Inc has become popular with its capacity to innovate not just in marketing activities, but almost all components of its operation. PepsiCo, on the other hand, has become trendy with its ability to initiate the high level of market performance with a purpose, allowing it to rank next to Coca-Cola.   Ã‚  Ã‚  These two companies are therefore mostly studied because of their innovative approach and contribution to modern marketing techniques, allowing them to employ marketing strategies that at some point are cut above the other while adhering to the basics. They eventually do not just settle for less, but above all are market leaders willing to substantially innovate and create a difference in their respective industry.PepsiCo, for instance, has become the wide competitor of Coca-Cola, and in this situation, it is necessary for the firm not only to contend but create its brand as something worthy to be considered unique and one of a kind in its industry. On the other hand, Apple Inc is experiencing the same scenario, because of the linked many players in its industry. It is going to be hard for the company to compete in an industry where there are relevant key players mushrooming and aiming to get a substantial market share and a sustainable competitive advantage. However, Apple Inc has eventually proven its worth, allowing it to be as one of the top key players in its industry. In 2012, the firm was voted as the winner of the 2012 CMO Survey Award for Marketing Excellence.