Dynamic and Static Elements of Marketing Communications Assignment

Dynamic and Static Elements of Marketing Communications - Assignment Example The communication is said to be successful if 'a customer goes to buy the shoes of a particular brand, not for keeping his feet warm and dry but because the shoes make him/ her feel masculine/ feminine, rugged, young, glamorous etc.' This is indeed the real task for the marketing team in general and the marketing communication guys in particular. The marketing team is supposed to thoroughly understand the customer's needs, buying habits and then plan the launch of the product in the appropriate market. UK market today boasts of an increasing number of young spenders. An increasing use of credit cards has further fueled these spending habits. These spending habits further vary with cities across the UK because a flow of wealth and income also depends upon the extent of industrialization of the city, 'mood/ attitude' of the city etc. as flows of income and wealth correspond to such an extended system of industrialization and stages of growth of the city. London, for example, can be cla ssified as having class, design, retailing, and a big share of the resulting income and wealth. More and more of the international corporate players prefer to make London it's home and such corporations orchestrate and finance production and marketing at the expense of firms into the operations business. They take stock of the size of the market, competitor's presence, and their communication strategies. At times it is advisable to plan out the communication strategy taking a leaf out of the strategies of existing companies. This holds particularly useful for service industries because in this case the consumer is lured with the help of innovative ideas of service delivery for example in the tourism industry, a market is segmented depending upon the paying capacity, existing preferences of tourists and bouquet of discounts etc. enjoyed by them. Marketing communication tools play a crucial role in the process. UK market is an advanced market in term of IT and communication technology . In most of the commercial environments, a technically advanced product finds more acceptance. A big chunk of working IT professionals is from Asian countries, for which different types of strategies are required than used for the residents Englishmen. The working communities from other nations are generally here to 'earn'. Their main concern is how to optimize their savings. At the same time, they are a crucial factor in the nation's economy. They help in the production of goods, materials etc. and they are the consumers as well. In fact, it is said that marketing people are the most secular lot. They don't believe in favoritism or any such discrimination. For them, the customer is one community with different attitudes and profiles. UK is in fact considered to be the most liberal regime amongst the OECD. UK has implemented reforms with far-reaching consequences over the last decades (OECD, 2006). A network of local authority local trader schemes is also functional which helps in giving consumers by way of providing them with a reliable way of finding trustworthy businesses and offers them adequate help when required. Such networks empower the consumers and assist them in making 'well-informed choices' when purchasing goods and services.